STRATEGIC DEVELOPMENT OF THE TOURISM SECTOR IN THE REPUBLIC OF UZBEKISTAN: REFORMS, DIGITALIZATION, AND SUSTAINABLE DIVERSIFICATION

This article examines the strategic development of the tourism sector in the Republic of Uzbekistan, highlighting institutional reforms, digital transformation, infrastructure modernization, and diversification of tourism products. Since 2016, tourism has been identified as a priority sector of the national economy, supported by comprehensive government programs and international integration efforts. The study analyzes key drivers of growth, including the country’s Silk Road heritage, pilgrimage tourism, and emerging niche segments such as agritourism and ecotourism. Special attention is given to digitalization under the “Digital Uzbekistan – 2030” strategy, post-pandemic recovery measures, and the challenges related to infrastructure, service quality, and regulatory alignment in the context of potential WTO accession. The article concludes that sustainable tourism development in Uzbekistan depends on innovation, community engagement, and institutional modernization.