eCommerce Benchmark KPIs: Electrical Appliances in Vietnam

In 2023, next to an add-to-cart rate of 7.6%, a cart abandonment rate of 78.1%, and a conversion rate of 1.7%, the eCommerce Benchmark KPIs for Electrical Appliances in Vietnam also consist of an AOV of US$137.1, a discount rate of 11.5%, and a return rate of 3.8%.

于2023年，越南家电电子商务基准关键绩效指标（KPIs）中，除7.6%的加入购物车率、78.1%的购物车放弃率以及1.7%的转化率之外，还包括平均订单价值（AOV）为137.1美元、折扣率为11.5%以及退货率为3.8%。