Life Segment Fixed-Point Survey

The Life Segment Fixed-Point Survey publishes time-series data on 16 items related to consumer trends and lifestyles, surveyed quarterly from 10,000 people nationwide.

In times of significant changes in consumer values and behaviors, accurate exploration of customer needs and continuous tracking of consumer trends become crucial for developing new businesses, services, and products. We have developed a platform where anyone can freely analyze and download this consumer data for use as macro-trend data supporting strategic initiatives or as foundational data for the latest consumer insights.

We aim to contribute to companies and society at large by making parts of our consumer research public.

Survey Overview:
- Method: Internet survey
- Target: 10,400 men and women aged 20-69 nationwide (Macromill monitor members)
- Allocation Method: Based on 2015 National Census demographics (area, gender, age group)
- Timing: Annually in January, April, July, October (four times a year, end of each month)
- Commissioned by: Macromill, Inc.

Supplementary Information:
- Cross-tabulation axes definitions:

- Generations:
- Baby Boomers: Born 1953-1963
- Generation X: Born 1964-1980
- Generation Y: Born 1981-1994
- Generation Z: Born 1995-2010

- Life Stages:
- Single: Divorced, widowed, or never married
- Married without children: Living only with a spouse
- Youngest child preschool-aged: Living with a preschool-aged child
- Youngest child in elementary school: Living with an elementary school-aged child
- Youngest child in middle/high school: Living with a middle or high school student
- Youngest child in college or older: Living with a child in college or higher education
- Seniors (65 and older): Regardless of marital status or children

- Life Fulfillment:
- Fulfilled: Respondents who feel close to 'feeling fulfilled in life'
- Unfulfilled: Respondents who feel close to 'lacking a sense of fulfillment in life'

Dataset fields include:
- survey_time: Date of survey
- question1: Main category of question
- question2: Subcategory of question
- question3: Specific question item
- question_type: Type of question (e.g., SA, MA, N)
- answer_code: Code for response option
- answer_label: Label for response option
- target1: Main respondent group
- target2: Subdivision within respondent group
- rate_of_answer: Response score

Use Cases:
- Market Trend Analysis: Identify and track emerging trends in consumer behavior and preferences.
- Targeted Marketing: Use demographic data to refine marketing strategies and campaigns.
- Product Development: Leverage insights into consumer needs for designing new products or enhancing existing ones.
- Academic Research: Provide a rich data source for studies in sociology, economics, and marketing.
- Public Policy: Aid in developing policies and programs that align with current consumer sentiments and needs.

Regarding the Use of Data:
- Copyright: Owned by Eight Hundred Inc. When quoting or reproducing, please always credit 'Researched by Eight Hundred Inc.'
- Modification and reproduction of part or all of the survey data is prohibited. The survey data may be changed, modified, or deleted without notice.

Data Sales:
- We do not generally sell the survey data.
- However, downloading and secondary use of data from the published dashboard are allowed.