The Role of Influencers in Delivering Color Psychology through Personal Color Analysis Trends on Social Media and Its Effect on Consumer Purchase Decision

This dataset contains responses collected for a study examining The Role of Influencers in Delivering Color Psychology through Personal Color Analysis Trends on Social Media and Its Effect on Consumer Purchase Decision in the fashion and beauty context. Data were collected from [insert number] participants using a structured questionnaire that combines both Likert scale items and Yes/No questions.

Two analytical tools were employed: SmartPLS 4.0 was used to analyze constructs related to color psychology, influencer trends, and personal color analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM); RapidMiner was applied for decision tree classification to analyze binary (Yes/No) responses and identify key predictors of color-based consumer preferences.

This dataset can be useful for researchers exploring consumer behavior, the interests of fashion or beauty enthusiasts, color psychology, influencer trends, and the application of AI tools in survey-based research.