Malawi(2009): Evaluating Coverage, Quality of Coverage and Market Penetration of PSI/Malawi Products and Services. Third Round.

PSI/Malawi is engaged in the social marketing of a range of health products that directly address the most significant health concerns faced by Malawians: malaria, HIV/AIDS, and diarrheal disease. These products consist of Chishango condoms, Green and Blue Chitetezo nets, Mbwezera Chitetezo treatment kits, Thanzi ORS, Water Guard liquid, waterGuard powder, Care female condoms, Safe plan Microllet and Safeplan injectollete The products are distributed via a wide range of traditional and non traditional outlets, primarily employing Malawis commercial distribution network. Chishango condoms, blue Chitetezo ITNs, Mbwezera Chitetezo, Thanzi Water Guard and Waterguard powder are distributed through tradional outlets. The MOHs nets are distributed through health facilities. Care Female condoms are distributed through Hair salons, pharmacies and private clinics while Safe plan Microllet and Safeplan injectollete are distributed through pharmacies and private clinics. Project MAP (Measuring Access and Performance) has an advantage over other methods since It assess availability and accessibility of the products on the market using pre-defined criteria for coverage ,quality of coverage and access to generate actionable evidence for social marketing decision making to programmers. In addition MAP eliminates the need for a complete survey of every outlet within the geographic area and allows us to estimate what the actual coverage is using a predefined coverage criterion. The main objectives of the third phase MAP survey are to: Monitor the coverage and quality of coverage of each of PSI/Malawis social marketed products; Chishango condoms, Blue Chitetezo nets, Mbwezera Chitetezo treatment kits, Thanzi ORS, Water Guard liquid and waterGuard powder, Water Guard liquid, Care female condoms, and Safeplan injectollete. PSI product coverage will be compared against that of cheap, universally available, and locally produced bar soap. Monitor Market penetration of Chishango condoms in high risk areas (hotzones) Calculate access to condoms in high risk areas green Chitetezo nets, and Care Female condom and safeplan products among the general population In addition, the study will also estimate some measures of penetration (by outlet type). The availability of other Condom brands and family planning products of free government products will also be estimated.