Most well-known jewelry brands in the United States 2023

With 83 percent brand recognition, Chanel is the most well-known jewelry brand in the United States, followed by Tiffany & Co. and Pandora, while the jewelry brand popularity ranking is led by Tiffany & Co. Claire's, on the other hand, takes first place in our jewelry brand ownership ranking, with 30 percent of jewelry owners saying they own a piece by the brand.For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

凭借高达83%的品牌认知度，香奈儿成为美国最知名的珠宝品牌，紧随其后的是蒂芙尼（Tiffany & Co.）和潘多拉（Pandora）。在珠宝品牌受欢迎度排名中，蒂芙尼（Tiffany & Co.）位居榜首。另一方面，在珠宝品牌拥有率排名中，克莱尔（Claire's）独占鳌头，30%的珠宝拥有者表示拥有该品牌的产品。本研究采用辅助品牌认知的概念对品牌知名度进行调查，向受访者展示了品牌的标志和书面品牌名称。