[SAMPLE] B2C Digital Audience|Identity Graph|ConsumerWatch Network (CWN) Consumer Household ...
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https://marketplace.databricks.com/details/3da5e0cc-851b-44f2-8064-5e9d396670ee/BizWatch-Network-ConsumerWatch-Network_SAMPLE-B2C-Digital-AudienceIdentity-GraphConsumerWatch-Network-(CWN)-Consumer-Household-
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资源简介:
Comprised of 1st party Consumer Identiy Graph & Identity Linkage data from BizWatch Network http://www.bizwatchnetwork.com and its consumer publishing partners, ConsumerWatch Network (CWN) represents a unique data asset in the marketplace. Leveraging both reach and scale, CWN contains a comprehensive set of individual and household consumer attributes that include: Gender, Age, Income, Occupation, Auto Brand, Consumer Interests, Recent Consumer Purchases, and more. CWN sources both email newsletter response data and strategic publisher partner intelligence to effectively map consumer trends, prioritize based upon purchase engagement, and build selectable, responsive, profile segments. The CWN Consumer Identiy Graph & Identity Linkage data universe consists of 240 million individual consumers generating over 100 million recent purchase and/or pre-purchase content engagements. This Consumer data file is ideal for Identiy Graph data, Digital Audience Onboarding and Consumer Household data.
Key Consumer Identiy Graph & Identity Linkage data segment counts are shown below:
Cat_owner 33,203,065
Dog_owner 48,792,426
Operates_soho_business 49,755,686
Age 18-21 633,568
Age 22-30 12,674,173
Age 31-40 28,220,556
Age 41-50 33,773,082
Age 51-60 39,750,710
Age 61-70 33,888,263
Age 71-75 11,554,924
Age 75+ 23,914,978
Birth Month & Year 171,454,140
Completed High School 62,119,072
Completed College 21,402,378
Completed Graduate School 8,324,900
Attended Vocational/Technical 1,647,615
Some High School 138,103
Some College 40,402,263
Amex_card_holder 16,803,443
Bank_card 119,510,909
Household_income $10,000-$19,999 10,329,707
Household_income $20,000-$29,999 16,681,531
Household_income $30,000-$39,999 18,348,343
Household_income $40,000-$49,999 20,484,549
Household_income $50,000-$59,999 23,890,120
Household_income $60,000-$69,999 14,527,827
Household_income $70,000-$79,999 17,946,768
Household_income $80,000-$89,999 13,524,169
Household_income $90,000-$99,999 13,197,552
Household_income $100,000-$149,999 27,304,306
Household_income $150,000-$174,999 6,370,097
Household_income $175,000-$199,999 2,016,928
Household_income $200,000-$249,999 6,502,063
Household_income $250K + 6,966,588
Home_owner Home Owner 165,776,303
Home_owner Probable Renter 815,605
Home_owner Renter 22,158,844
Home_owner Probable Home Owner 2,125,974
Additional attributes available include:
Ethnicity, Language, Religion, Donor by Cause, Credit Range, Net Worth, Investments, Premium Income, Lifestyle/Interest, Occupation, Length of Residence, Recent Purchase Activity by product, Dwelling Type, Home Heat Type
Key Target Attributes: Audience Targeting data, IP Address, Consumer Identiy Graph & Identity Linkage data, Interest data, Advertising data, Demographic data, Digital Audience data, Interest data, Consumer data, Consumer Behavior data, Consumer Donation data, Fundraising & Donor data
提供机构:
BizWatch Network & ConsumerWatch Network
搜集汇总
数据集介绍

以上内容由遇见数据集搜集并总结生成



