Value of the entertainment and media market in Australia from 2008 to 2017

In 2017, the Australian entertainment and media market was forecasted to be worth 35.74 billion Australian dollars. The market is diverse, and includes segments such as advertising, radio, music, internet entertainment, newspapers, subscription television and free-to-air television. The compound annual growth rate (CAGR) of the entertainment and media market in the country between 2017 and 2021 was forecasted to reach 2.1 percent. Growth of digital advertising Internet advertising spending was forecasted to grow to ten percent of the overall advertising spend in the country – the largest share of any other platform. Online video advertising has been identified as a growing trend in this industry, supplemented by the growing online population and number of screens per person across the country. The digitization of out-of-home advertising assets has also led to growth in this sector. News consumption trends When it comes to consumption of news, most consumers in the country used television and online sources. Print media, in contrast, was used by just 30 percent of the population. The value of the newspaper market was expected to continue decreasing across the country over the next five years. However, digital newspaper circulation spending was forecasted to increase in the same period, indicating Australians appetite for news was not declining, but rather becoming more diversified across many platforms.

2017年，澳大利亚的娱乐与媒体市场预计将达到357.4亿澳元的价值。该市场多元化，涵盖了广告、广播、音乐、互联网娱乐、报纸、付费电视以及免费电视等多个细分领域。在2017年至2021年期间，澳大利亚娱乐与媒体市场的复合年增长率（CAGR）预计将达到2.1%。数字广告的增长预计到2021年，网络广告支出将占总广告支出的10%，成为任何其他平台的最大份额。在线视频广告的增长趋势在此行业中得到了进一步的确认，这得益于全国范围内在线人口的增长以及每人拥有的屏幕数量的增加。户外广告资产的数字化也推动了该行业的增长。新闻消费趋势方面，在新闻消费领域，大多数消费者倾向于使用电视和在线资源。相比之下，只有30%的人口使用印刷媒体。预计在未来五年内，全国报纸市场的价值将继续下降。然而，数字报纸的发行支出预计在同一时期内将增加，这表明澳大利亚人对新闻的需求并未减少，而是在多个平台上变得更加多元化。