Changing culture through pro-environmental messaging on digital signs: A longitudinal field study

Effective public messaging is critical to creating a more sustainable and resilient culture. The explosion of social media has concurrently enhanced information access while often reinforcing pre-existing viewpoints and norms. Digital signage is more primitive, but is “in your face in your space” in a way that has the potential to affect a broader local audience. Environmental Dashboard (ED) is a communications platform and set of content applications that combines information on current environmental conditions, real-time resource consumption, positive actions being taken by community members, and a community calendar. Prior research demonstrates that exposure to individual ED applications in controlled settings increases positive social norms for and concern about environmental issues, emotional connection to resource consumption, systems thinking skills, and motivation to act. We conducted a longitudinal field study to assess whether ED content delivered via digital signs installed i..., At Time 1, before screens were installed and Time 2, two years after screens were installed, participants (Total N = 307) were recruited from the locations in the community where digital signs were to be installed.  Procedures were identical at Time 1 and Time 2. Researchers stationed themselves in the same future (Time 1) or current (Time 2) screen installation locations. Participants took an online survey on laptops provided by the researchers. At the beginning of the survey, all participants certified that they were at least 18 years old and provided informed consent. 
In addition to basic demographic information, the survey measured attitudes, beliefs, and behaviors that we hypothesized would be influenced by the content of the digital signage. The full Time 1 and Time 2 surveys were identical except for two questions that measured frequency and length of exposure to screens. Measures included multiple questions that assessed the following: Salience of concepts presented on the scre..., , # Changing culture through pro-environmental messaging on digital signs: A longitudinal field study

[https://doi.org/10.5061/dryad.3n5tb2rs6](https://doi.org/10.5061/dryad.3n5tb2rs6)

Environmental Dashboard (ED) is a communications platform and set of content applications that combines information on current environmental conditions, real-time resource consumption, positive actions being taken by community members, and a community calendar. Prior research demonstrated that exposure to individual ED applications in controlled settings increases positive social norms for and concern about environmental issues, emotional connection to resource consumption, systems thinking skills, and motivation to act.  We conducted a longitudinal field study to assess whether ED content delivered via digital signs installed in public locations would advance psychological dimensions of sustainability and resilience within a community.

The community dashboards that are generated with ED technology use ...