How AI and Social Media Shape Student Achievement Through Smart Learning

Abstract— In the JABODETABEK area, this research examines the effect of the use of AI tools and social media on higher education student’s academic performance, with mediating moderation of smart learning. Findings Based on cross-sectional survey data collected from a sample of 431 students and the development of the structural equation model metrics using PLS-SEM, it is found that AI tool use significantly and positively predicts academic performance, with social media use also having a positive direct impact. Smart learning appears to partially mediate the influence of both AI and social media on academic performance. These results imply that AI and social media may serve to improve learning performance directly or indirectly (through smart learning activities), and therefore, the higher education should propose policies and training sessions that encourage using these tools in an organized manner. Longitudinal or intervention follow-ups along with exploration of moderators, such as digital literacy and institutional support, are suggested in this study.

Keywords— Artificial Intelligence, Social Media, Smart Learning, Academic Performance, Higher Education, Digital Learning, Mediation Model, Indonesia