B2C Digital Audience|Identity Graph|ConsumerWatch Network (CWN) Consumer Household Data|284MM B2C Contact|80MM IP Address|300MM Consumer Hashed Email

Comprised of 1st party data from BizWatch Network http://www.bizwatchnetwork.com and its consumer publishing partners, ConsumerWatch Network (CWN) represents a unique data asset in the marketplace. Leveraging both reach and scale, CWN contains a comprehensive set of individual and household consumer attributes that include: Gender, Age, Income, Occupation, Auto Brand, Consumer Interests, Recent Consumer Purchases, and more. CWN sources both email newsletter response data and strategic publisher partner intelligence to effectively map consumer trends, prioritize based upon purchase engagement, and build selectable, responsive, profile segments. The CWN universe consists of 240 million individual consumers generating over 100 million recent purchase and/or pre-purchase content engagements. This Consumer data file is ideal for Identiy Graph data, Digital Audience Onboarding and Consumer Household data. Key segment counts are shown below: Cat_owner 33,203,065 Dog_owner 48,792,426 Operates_soho_business 49,755,686 Age 18-21 633,568 Age 22-30 12,674,173 Age 31-40 28,220,556 Age 41-50 33,773,082 Age 51-60 39,750,710 Age 61-70 33,888,263 Age 71-75 11,554,924 Age 75+ 23,914,978 Birth Month & Year 171,454,140 Completed High School 62,119,072 Completed College 21,402,378 Completed Graduate School 8,324,900 Attended Vocational/Technical 1,647,615 Some High School 138,103 Some College 40,402,263 Amex_card_holder 16,803,443 Bank_card 119,510,909 Household_income $10,000-$19,999 10,329,707 Household_income $20,000-$29,999 16,681,531 Household_income $30,000-$39,999 18,348,343 Household_income $40,000-$49,999 20,484,549 Household_income $50,000-$59,999 23,890,120 Household_income $60,000-$69,999 14,527,827 Household_income $70,000-$79,999 17,946,768 Household_income $80,000-$89,999 13,524,169 Household_income $90,000-$99,999 13,197,552 Household_income $100,000-$149,999 27,304,306 Household_income $150,000-$174,999 6,370,097 Household_income $175,000-$199,999 2,016,928 Household_income $200,000-$249,999 6,502,063 Household_income $250K + 6,966,588 Home_owner Home Owner 165,776,303 Home_owner Probable Renter 815,605 Home_owner Renter 22,158,844 Home_owner Probable Home Owner 2,125,974 Additional attributes available include: Ethnicity, Language, Religion, Donor by Cause, Credit Range, Net Worth, Investments, Premium Income, Lifestyle/Interest, Occupation, Length of Residence, Recent Purchase Activity by product, Dwelling Type, Home Heat Type Key Target Attributes: Audience Targeting data, Interest data, Advertising data, Demographic data, Digital Audience data, Interest data, Consumer data, Consumer Behavior data, Consumer Donation data, Fundraising & Donor data

搜集汇总

背景与挑战

背景概述

该数据集基于ConsumerWatch Network（CWN）的一手数据，涵盖2.4亿消费者，提供包括性别、年龄、收入、兴趣和购买行为在内的详细家庭与个人属性。它适用于身份图谱构建、数字受众匹配和消费者家庭数据分析，并包含宠物主人、教育程度、收入分段等关键细分统计。