Foreign Tourist's Destination Image of Norway, 1998

The study "Foreign Tourist's Destination Image of Norway, 1998" is based on a survey that students studying tourism at Lillehammer University College conducted among foreign tourists who used Color Line traveling to or from Norway in 1998. The purpose of the project was to examine Norway's image among foreign tourists, and to analyze the variations in these images. The project was part of a more extensive research activity covering the theme of travel and leisure behavior at Lillehammer University College. The project focused on certain aspects of the tourists' decision-making process (holiday motives, sources of information etc.) and activity patterns during the stay in Norway.