Redesigning Bath Choral Society was a graphic design project that sought to reposition Bath’s oldest choral society within a wider cultural sphere and challenge notions of choral music as outmo
Data Questionnaire data were collected online using questionnaires. Regression analysis was performed by SPSS. The study variables include interactivity, immersion, engagement, brand loyalty, and bran
This dataset comprises respondents' statements aimed at assessing Performance, Usefulness, Learnability, Accuracy, Suitability, Engagement, Novelty, Relevance, Feedback, and Flexibility and Control in
This study explores the impact of Augmented Reality (AR) technology on customer engagement, the influence of cultural factors on AR adoption, and the long-term effects of AR on customer loyalty and br
