eCommerce Benchmark KPIs: Fashion in Pakistan

In 2023, next to an add-to-cart rate of 10.6%, a cart abandonment rate of 89.6%, and a conversion rate of 1.1%, the eCommerce Benchmark KPIs for Fashion in Pakistan also consist of an AOV of US$66, a discount rate of 22.6%, and a return rate of 8.9%.

在2023年，巴基斯坦时尚电商的关键绩效指标（KPIs）中，除了10.6%的加入购物车率、89.6%的购物车放弃率以及1.1%的转化率之外，还包括平均订单价值（AOV）为66美元、22.6%的折扣率和8.9%的退货率。