Survey on sources for buying Christmas gifts in Sweden 2023

Almost half of the Swedish shoppers surveyed in 2023 stated the Internet would be the source of their Christmas gifts that year. Another 33 percent said they would buy their gifts in local stores. That represents a slight decrease in comparison to pre-pandemic levels.

在2023年的调查中，近一半的瑞典购物者表示，他们将通过网络获取当年的圣诞礼物。另外33%的受访者表示，他们将在当地商店购买礼物。与疫情前的水平相比，这一比例略有下降。