Kenya (2013): Pretest of Diarrhoea Communication

Determine target respondents attitudes and preferences with regard to the campaign executions. Additionally, the study pre-tested the concepts to establish the following: - : Understanding: what is the net message takeout? Recall: What is the thing they remember most Relevance: Design Relevance: Do the respondents find the choice of characters, story line, and pictorial concepts relevant?- Direct Interview Thematic Relevance: Based on the desired message take out, does the concept address the message?- Analysis Possible Influence on Behaviour: What is the call/persuasion to action from the concepts? What are they likely to do in future based on the concepts? Appeal: Do the concepts appeal to the target populations. Credibility: Are there outright believability/non-believability issues? Emotional Reaction: What do they feel after looking at the concepts?