MBI Sociodemographic Data for Russia Postcode Level

MBI's sociodemographic data is available for many countries worldwide. All data comes from a single source, ensuring consistency and comparability across markets. The Sociodemographics-Bundle Basic for the Russian Federation at the 5-digit postcode level includes the following variables:

- CTRYCODE: Two digit country code by ISO 3166
- NAME: Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
- POSTCODE: Postal code
- P_PRM: Population (Nighttime) year average: per mill of country
- P_T: Population (Nighttime) year average: total number

If you require a variable or geographic level not included in the Basic Bundle on this site, feel free to reach out. We will be happy to help you find a product that fits your needs.

The data offered on this site are sociodemographic data at the postal code level. This fine-grained level of detail makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

MBI’s sociodemographic data supports informed decision-making wherever a clear understanding of the market is needed. It is especially valuable for use cases such as:

- Quantify regional sales opportunities / market potentials
- Focus on marketing activities locally
- Controlling: Formulate realistic and quantified objectives
- Identify unused market potential
- Restructure and optimize market and sales areas
- Site planning: Develop expansion strategies
- Evaluate areas for strengths and weaknesses
- Map marketing campaigns

原始信息汇总

MBI Sociodemographic Data for Russia Postcode Level 数据集概述

数据集基本信息

• 提供商: Michael Bauer International GmbH
• 试用情况: 免费试用
• 更新频率: 每年
• 时间覆盖范围: 2024年1月1日 - 2024年12月31日
• 地理覆盖范围: 俄罗斯联邦（按邮政编码）

数据集内容

• 数据层级: 5位邮政编码级别
• 包含变量:
  • CTRYCODE: 两位ISO 3166国家代码
  • NAME: 行政区名称/人口最多的行政区名称/微区或更高级别名称
  • POSTCODE: 邮政编码
  • P_PRM: 年平均夜间人口（占国家千分比）
  • P_T: 年平均夜间人口（总数）

主要应用场景

• 市场分析: 发现未开发市场潜力，量化区域销售机会
• 需求预测: 基于人口特征设定销售目标
• 选址规划: 评估目标区域社会人口构成
• 客户全景分析: 结合客户数据获得全面客户洞察
• 地理位置数据丰富化: 增强对本地市场的理解

商业价值

• 量化区域销售机会/市场潜力
• 聚焦本地营销活动
• 制定可量化的现实目标
• 识别未利用的市场潜力
• 优化市场和销售区域
• 制定扩展战略
• 评估区域优劣势
• 营销活动地图绘制

技术支持

• 云区域可用性: AWS多个区域（包括开普敦、雅加达、孟买、大阪等49个区域）
• 查询示例: sql SELECT * FROM SOCIO."MBI_MARKETDATA_2024_RU_POSTCODES4_SOCIO";

相关数据集

• MBI Sociodemographic Data Montenegro Postcode Level
• MBI Purchasing Power Data for Poland Postcode Level
• MBI Sociodemographic Data Bulgaria Postcode Level
• MBI Sociodemographic-Bundle Basic for Latvia at Postcode Level
• MBI Sociodemographic-Bundle Basic for Lithuania at Postcode Level
• MBI Sociodemographic Data for Slovakia Postcode Level

联系方式

• 销售/支持: [e-mail]

搜集汇总

背景与挑战

背景概述

该数据集提供俄罗斯5位邮编级别的人口社会统计信息，包含人口比例和总数等核心变量，数据来源统一且具有跨市场可比性。其高精度的邮编级别数据适用于客户数据库增强、区域市场潜力量化、营销活动优化等多种商业分析场景。