B2C content marketing challenges in North America 2022

During a July 2022 survey of B2C content marketers primarily from North America, 57 percent of respondents said that creating content that appealed to different segments of customers was a challenge they faced. Developing consistency with measurement were named by 44 percent of responding B2C marketers.

在2022年7月对北美地区的主要B2C内容营销人员进行的一项调查中，57%的受访者表示，创造能够吸引不同客户群体的内容是一项他们面临的挑战。44%的回应的B2C营销人员将测量的一致性发展列为他们所面临的问题。