Consumer Survey (November 1959)

Omnibus survey from the area of market research.

Topics: Perceived and expected price increase of various product
groups; impulse purchases; consumption of semi-luxury foods, tobacco
and alcohol (coffee, beer and cigarettes); use of bread; degree of
familiarity and purchase of name-brand articles; attitude to artificial
fiber products; use of cosmetics; perceived advertising on radio,
television and advertising posters; vacation trips; leisure time;
possession of a piano; attitude to modern music; pet-owner;
house-hunting and demands on residence sought; current housing
situation; reading newspapers; general economic situation of Berlin;
income development; trust in the future; party preference and voting
intent.

Demography: age (classified); sex; marital status; religious
denomination; school education; occupation; professional position;
employment; professional career; household income; size of household;
composition of household; head of household; social origins.

Interviewer rating: willingness to cooperate und social class of
respondent; economic situation; weekday of Interview.