Dataset - Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception - Case Study

Complementary dataset to DOI: 10.1016/j.procs.2021.01.116 Following an open data policy as supported by the European Union (https://www.openaire.eu/), this is the dataset used for the following conference paper: Zimmermann R., Auinger A. (2021): Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception – Case Study. In: Procedia Computer Science 181 (1), S. 157–165. The present work was conducted within the Innovative Training Network project PERFORM funded by the European Union’s Horizon 2020 research and innovation program under the Marie Skłodowska-Curie grant agreement No. 765395. The EU Research Executive Agency is not responsible for any use that may be made of the information it contains.