电商交易数据

电商交易数据，数据共包括 11 个核心变量，涵盖消费者人口统计学特征、消费偏好特征、消费行为特征、消费情境特征四大类。消费者姓名，年龄，性别，月薪，消费偏好，消费领域，购物平台，支付方式，单次购买商品数量，优惠券获取情况，购物动机。

E-commerce transaction dataset consists of 11 core variables, covering four major categories: consumer demographic characteristics, consumption preference characteristics, consumption behavior characteristics, and consumption scenario characteristics. The specific variables include consumer name, age, gender, monthly income, consumption preferences, consumption fields, shopping platforms, payment methods, number of goods purchased in a single transaction, coupon acquisition status, and shopping motivation.

搜集汇总

背景与挑战

背景概述

该电商交易数据集包含11个核心变量，覆盖消费者人口统计学、消费偏好、消费行为和消费情境四大特征类别。具体变量涉及消费者姓名、年龄、性别、月薪、消费偏好、消费领域、购物平台、支付方式、单次购买商品数量、优惠券获取情况和购物动机。