Online retail website visits and orders in the U.S. 2024, by device

In the third quarter of 2024, smartphones accounted for over three-quarters of retail site visits in the United States and generated roughly two-thirds of online shopping orders. Desktop computers generated just 23 percent of retail website traffic but represented 31 percent of all purchases in the country. Mobile commerce here to staySince 2019, mobile commerce in the United States reached a peak in spending in the last quarter of 2022. That quarter, U.S. shoppers spent a grand total of over 127 billion U.S. dollars on their mobile devices. The importance of mobile commerce has not gone unrecognized by businesses either. When asked about what digital commerce channels they were investing in, nearly 50 percent of B2C (business-to-consumer) organizations in the U.S. reported investing into mobile apps in 2022. America’s favorite shopping appsWith mobile shopping as commonplace, there are few things that cannot be purchased with a few taps on a smartphone. From groceries to personal care to fashion, U.S. Americans download different shopping apps every day in order to make their m-commerce purchases. With a total of over 35 million downloads, e-commerce giant Amazon’s app was the most downloaded in the country in 2022. The fast-fashion SHEIN app followed with roughly 27 million downloads that year.

在2024年第三季度，智能手机在美国的零售网站访问量中占据了超过四分之三的比例，并产生了大约三分之二的在线购物订单。台式电脑仅产生了23%的零售网站流量，但占据了全国所有购买量的31%。移动商务的持久性不容忽视自2019年以来，美国的移动商务在2022年最后一个季度达到了支出峰值。在该季度，美国消费者在他们的移动设备上总共花费了超过1270亿美元。企业也并未忽视移动商务的重要性。当被问及他们在哪些数字商业渠道上进行投资时，近50%的美国B2C（企业对消费者）组织在2022年报告称他们投资了移动应用程序。美国的购物首选应用随着移动购物的普及，几乎没有什么东西不能通过智能手机的几个点击来购买。从杂货到个人护理再到时尚，美国消费者每天都会下载不同的购物应用，以便进行他们的移动商务购买。在2022年，电子商务巨头亚马逊的应用程序以超过3500万次的下载量成为该国最受欢迎的应用，快速时尚品牌SHEIN的应用程序紧随其后，当年下载量约为2700万次。