FRANCHISING ACTIVITY DEVELOPMENT THEORY

Jahonda franchising activity development methodology is based on the improvement of research and development. For example, optimizing the organizational-economic mechanisms of franchising, effectively managing contractual relations between franchisors and franchisees, forming and protecting brand capital, standardizing and replicating business processes, developing regional and international expansion strategies for franchising networks, supporting small and medium-sized businesses based on franchising, improving quality services and customer satisfaction, integrating digital technologies and platform solutions for franchising management, investment the feasibility of assessing the number of criteria for modeling and improving risk management methods, as well as national characteristics, taking into account sustainable and inclusive franchising ecotiziminiga, which focuses on research priorities.