Social media advertising investment distribution in France 2018-2020, by device

Over the years, social media advertisement investments have evolved on different devices. The source has identified the amount of money invested in social network marketing measures on desktops and mobile formats. Thus, in 2019, classic mobile advertisements had reached 914 million euros, which represented more than 15 percent growth compared to 2018. The classic desktop ad investments had generated around 76 million euros in 2020, which was about 7.6 percent less than the year before.

历经岁月，社交媒体广告的投资在各类设备上经历了演变。该数据源已识别出在桌面和移动格式上投入于社交网络营销措施的资金数额。因此，在2019年，传统移动广告投资达到了9.14亿欧元，与2018年相比实现了超过15%的增长。而2020年，传统桌面广告投资约为7600万欧元，相较于前一年下降了约7.6%。