The influence of volunteers’ facial characteristics on online donation behavior

Each participant is in one row, with the first column being the participant ID and the second column being the participant's gender. Following 56 columns are raw behavioral data: his willingness to donate to each combination of 8 fundraisers (i.e. 8 faces, each with gender, attractiveness and trust, namely male M/female F, high attraction HA/low attraction LA, high trust HT/low trust LT) and 7 scenarios (S1-S7). Following columns without scene markers are arithmetic averages such as averages between scenes and averages between genders.The remaining columns with labels N1, N170, or P300 are ERP data: the classic one-back task which is stimulated with 8 faces (stimuli and markers are the same behavioral experiment), these data are the 3 ERP components induced by these 8 faces.