Choreograph UK behavioral,demographics & consumption data

These datasets contain respectively more than 200 columns offering a wide range of demographic, socio-economic, behavioral, and transactional data, providing precise insights into individuals and households. All the data is accessible with a structured schema and is regularly updated.

<br/>The current dataset primarily covers the population of the United Kingdom. However, we also have databases specific to France, enabling detailed analysis of French consumers with equivalent information in terms of wealth and precision.

<br/>The dataset covers a wide range of attributes, including: <br/>• Unique identifiers <br/>• Behavioral and predictive segmentation <br/>• Consumption categories and preferences <br/>• Demographic statistics <br/>• Household types and family compositions <br/>• Mobility and geolocation of shopping behaviors <br/>• Professional status and job types <br/>• Marketing channel usage and advertising preferences

All the data provided by Conexance is structured with unique identifiers. Our databases are regularly updated to ensure optimal quality and relevance. The data architecture allows for smooth integration into various analytical environments.

原始信息汇总

Choreograph UK 行为、人口统计和消费数据

数据集概述

• 提供方: Conexance by Choreograph
• 价格: 免费
• 访问权限: 无限访问
• 更新频率: 季度更新
• 地理覆盖范围: 英国（另有法国特定数据库）
• 云区域可用性:
  • Azure:
    • North Europe (Ireland)
    • UK South (London)
    • West Europe (Netherlands)

数据集内容

• 数据级别: 个人级别和家庭级别
• 数据量: 超过200列
• 数据类型:
  • 人口统计
  • 社会经济
  • 行为数据
  • 交易数据
• 主要属性:
  • 唯一标识符
  • 行为和预测细分
  • 消费类别和偏好
  • 家庭类型和家庭构成
  • 购物行为的流动性和地理位置
  • 职业状态和工作类型
  • 营销渠道使用和广告偏好

数据集结构

• 主要数据集:
  • DATASET_UK_CHOREOGRAPH_HOUSEHOLD
  • DATASET_UK_CHOREOGRAPH_PROFILE
• 数据架构: 结构化架构，具有唯一标识符

商业需求

• 经济影响与社会转型:
  • 人口特征对重大事件后行为的影响
  • 职业变化对个人平均收入的影响
  • 电视区域对经济和社会趋势的影响
• 定位与目标优化:
  • 职业分布的区域差异
  • 不同区域的人口和职业趋势
• 细分与受众分析:
  • 性别和年龄分布的区域差异
  • 职业如何帮助理解消费者行为

数据字典示例

• 家庭级别数据列:
  • HH_HOUSEHOLDID (Varchar)
  • HH_TV_REGION_BORDER (Number)
  • HH_SELF_EMPLOYED (Number)
  • HH_INCOME (Number)
  • HH_NOKIDS (Number)
  • HH_KID_AGE_BAND_KIDS_AGED_0_3_YEARS_OLD (Number)
  • HH_TYPES_OF_CHARITIES_DONATE_TO_DONATE_TO_CHARITY_FOR_BIRDS (Number)
  • HH_FINANCIAL_PRODUCTS___HAVE_CHILD (Number)
  • HH_BUYING_CHANNEL_MAIL_ORDER (Number)
  • HH_HOBBIES_COLLECTION (Number)

使用示例

• 已知职业的档案数量: sql select PID_OCCUPATION, count(distinct PID_PROFILID) as NB_PROFILES from DATASET_UK_CHOREOGRAPH_PROFILE where PID_OCCUPATION != 99 group by PID_OCCUPATION order by PID_OCCUPATION asc;

• 家庭级别数据样本: sql select top 100 * from DATASET_UK_CHOREOGRAPH_HOUSEHOLD;

联系信息

• 销售: [e-mail]
• 支持: [e-mail]

法律条款

• 条款类型: 标准

搜集汇总

背景与挑战

背景概述

该数据集提供英国人口的行为、人口统计和消费数据，包含200多个维度的详细信息，涵盖消费偏好、家庭构成、职业状态等多方面属性，采用结构化模式存储并定期更新。同时提供等效的法国消费者数据用于对比分析。