eCommerce Benchmark KPIs: Electronics in the Philippines

In 2023, next to an add-to-cart rate of 7.4%, a cart abandonment rate of 80%, and a conversion rate of 1.5%, the eCommerce Benchmark KPIs for Electronics in the Philippines also consist of an AOV of US$82.4, a discount rate of 14.2%, and a return rate of 3.6%.

至2023年，菲律宾电子行业电子商务基准关键绩效指标（KPIs）中，除7.4%的加入购物车率、80%的购物车放弃率和1.5%的转化率之外，还包括平均订单价值（AOV）为82.4美元、折扣率为14.2%以及退货率为3.6%。