Focus Group Analysis on Human-Food and Social Resonance towards vegan and vegetarian diets

This dataset contains analyzed data from a focus group study on human-food relationships in Dresden, Germany. The focs lies on results gained with regards to the influence of social encounters and relationships on dietary decision making. The participants' names were pseudonymized. The analysis was conducted via qualitative content analysis using MAXQDA whereas the following codes are displayed: social affect, social alienation, horizontal axis - intimate relationships, horizontal axis - family relationships, horizontal axis - societal settings, horizontal axis - animals as moral subjects . The resonance theory of the German sociologist Hartmut Rosa was applied as the theoretical backdrop. The following Excel displays the interpretation of the coded segments with regards to inspiration, support and discouragement.