Measures taken by advertising industry due to coronavirus in Spain 2020

The impact of COVID-19, the disease caused by the SARS-CoV-2 coronavirus, has reached the Spanish advertising industry, forcing professionals to take a series of measures to deal with the crisis. According to a survey conducted between March 23 and 25, 2020, approximately 26 percent of marketing professionals confirmed cuts in investment in media. Maintaining and reinforcing social media presence was the second most common measure during the crisis, with almost 17 percent of respondents.

SARS-CoV-2冠状病毒所引起的COVID-19疫情对西班牙广告行业产生了深远影响，迫使业界专业人士采取一系列应对危机的措施。根据2020年3月23日至25日进行的一项调查，约26%的市场营销专业人士证实了媒体投资削减的情况。在危机期间，维持并加强社交媒体的存在成为第二常见的应对措施，占比近17%。