Reader Analysis 1966

Quantitative recording of reading habits.

Topics: Magazines and picture magazines read; frequency of reading;
place of reading; purchase of newspapers; advertising broadcasts
noticed on radio and television; going to the movies; possession of
durable consumer goods; possession of a vehicle according to type,
displacement, acquisition year and purchased used or new; possession of
drivers license; smoking habits; making one´s own clothing; cost of
living; self-assessment of social class; residential status.

Demography: age (classified); sex; marital status; number of children;
religious denomination; school education; occupation; employment;
income; size of household; composition of household; head of household.

Interviewer rating: type of building; city size.