Advertising spending in CEE 2019-2029, by medium

The internet surpassed television as the advertising channel with the highest projected spending in Central and Eastern Europe (CEE). Furthermore, it was forecast to remain the dominant advertising medium by expenditure in the following years, with spending expected to reach nearly 19 billion U.S. dollars in 2029. All advertising channels except for print media were projected to see an increase.

互联网已超越电视，成为中欧及东欧（CEE）地区广告投放预算最高的渠道。此外，预计在未来几年内，互联网将继续保持广告投放主流媒介的地位，预计到2029年，广告支出将达到近190亿美元。除印刷媒体以外的所有广告渠道均预计将实现增长。