eCommerce Benchmark KPIs: Smoking Supplies in New Zealand

In 2023, next to an add-to-cart rate of 11.8%, a cart abandonment rate of 60.2%, and a conversion rate of 4.7%, the eCommerce Benchmark KPIs for Smoking Supplies in New Zealand also consist of an AOV of US$90.5, a discount rate of 10.5%, and a return rate of 1.7%.

在2023年，新西兰烟草用品的电子商务基准关键绩效指标（KPIs）中，除11.8%的加入购物车率、60.2%的购物车放弃率和4.7%的转化率之外，还包括平均订单价值（AOV）为90.5美元、折扣率为10.5%以及退货率为1.7%。