INNOVATIVE APPROACHES TO REPRESENTING PHRASEOLOGICAL UNITS IN MASS MEDIA TECHNOLOGIES AND ELECTRONIC DICTIONARIES UNDER THE CONDITIONS OF LITERATURE INTEGRATION

This article analyzes innovative methods of studying and representing phraseological units in the context of the integration of literature and modern information technologies. The issues of improving the effectiveness of teaching phraseological expressions through electronic dictionaries, digital platforms, and multimedia tools are highlighted. In addition, the role of interactive technologies in revealing the semantic and cultural characteristics of phraseological units is substantiated.