THE IMPACT OF DIGITAL TRANSFORMATION ON FINANCIAL PERFORMANCE AND STABILITY OF ENTERPRISES

This article examines the impact of digital transformation on the financial performance and stability of enterprises. The study highlights how the integration of digital technologies, including cloud computing, big data analytics, and automation, enhances operational efficiency, reduces costs, and improves decision-making processes. The research also analyzes the role of digital transformation in strengthening financial resilience, increasing profitability, and ensuring long-term sustainability. Based on theoretical approaches and empirical observations, the paper identifies key factors influencing successful digital transformation and provides recommendations for improving enterprise performance in the digital economy.