Media Analysis (MA 76)

Media usage of the West German population 1975/1976.

Topics: Frequency of use of newspapers, magazines, subscription
magazines and magazine subscription clubs; form of acquisition;
television habits as well as attention to radio and television
commercials; listening level; going to the movies; possession of
television set, drivers license, yard and pets; commuter
characteristics; use of various means of transport; destination, start
and length of the longest vacation trip; location of residence in
building; very detailed demographic information on interviewed
household.

Demography: age; sex; marital status; number of children; ages of
children (classified); religious denomination; school education;
vocational training; occupation; employment; income; household income;
size of household; composition of household; head of household;
situation of residence in building; self-assessment of social class;
state; possession of durable economic goods.

Also encoded were: city size (Boustedt); city code; survey date.