eCommerce Benchmark KPIs: Bags & Accessories in Malaysia

In 2023, next to an add-to-cart rate of 9%, a cart abandonment rate of 84.8%, and a conversion rate of 1.4%, the eCommerce Benchmark KPIs for Bags & Accessories in Malaysia also consist of an AOV of US$136.3, a discount rate of 9.7%, and a return rate of 7.2%.在2023年，马来西亚电商领域手袋及配饰的基准关键绩效指标（KPIs）中，除却9%的加入购物车率、84.8%的购物车放弃率及1.4%的转化率之外，还包括平均订单价值（AOV）为136.3美元、折扣率为9.7%以及退货率为7.2%。