Facebook泰国实时卖家数据集

Nassim Dehouche, Mahidol University International College, nassim.deh '@' mahidol.edu Data Set Information: The variability of consumer engagement is analysed through a Principal Component Analysis, highlighting the changes induced by the use of Facebook Live. The seasonal component is analysed through a study of the averages of the different engagement metrics for different time-frames (hourly, daily and monthly). Finally, we identify statistical outlier posts, that are qualitatively analyzed further, in terms of their selling approach and activities. Attribute Information: status_id status_type status_published num_reactions num_comments num_shares num_likes num_loves num_wows num_hahas num_sads num_angrys Relevant Papers: Nassim Dehouche and Apiradee Wongkitrungrueng. Facebook Live as a Direct Selling Channel, 2018, Proceedings of ANZMAC 2018: The 20th Conference of the Australian and New Zealand Marketing Academy. Adelaide (Australia), 3-5 December 2018. Citation Request: Nassim Dehouche and Apiradee Wongkitrungrueng. Facebook Live as a Direct Selling Channel, 2018, Proceedings of ANZMAC 2018: The 20th Conference of the Australian and New Zealand Marketing Academy. Adelaide (Australia), 3-5 December 2018.