Survey Data on Permanence Factors in Restaurant Businesses: Ciudad Obregón, Sonora, México

This dataset contains survey data collected from owners and administrative managers of food and beverage establishments in Ciudad Obregón, Sonora, México. Data were gathered using a structured questionnaire adapted from Clark (2018) and validated for the regional gastronomic context. The instrument includes 30 Likert-scale items distributed across five variables: work motivation (MOTIVA_LAB), manager leadership (LIDERAZ_GER), technological innovation in processes (INNOVA_TEC), service quality (CALIDAD), and business permanence (PERMANENCIA), with six items per variable. The dataset includes a total of 231 valid responses from restaurants identified through Mexico's National Statistical Directory of Economic Units (DENUE-INEGI), selected from a high commercial concentration area in the city. Additionally, five composite variables are included as the last five columns of the dataset, computed as the mean score of their corresponding items: Work Motivation (items MOTIV_LAB1– MOTIV_LAB6), Manager Leadership (items LIDERA_GER1– LIDERA_GER6), Technological Innovation (items INNOV_TEC1–INNOV_TEC6), Service Quality (items CALI_SERV1–CALI_SERV6), and Business Permanence (items PERMA1–PERMA6).