Replication data for: Attracting new users or business as usual? A case study of converting academic subscription based journals to open access

The dataset consist of visiting data for 23 journals from Universitetsforlaget in the period 2014-2019. 11 journals were subscription based journals that converted to open access in 2017, an event which also is the topic of the study. The other 12 journals are subscription based journals, used for control in the study. Data is used in the publication \"Attracting new users or business as usual? A case study of converting academic subscription based journals to open access \". The dataset also includes R-code for parsing, analysis and plots.