THE EFFECTIVENESS OF "SOFT POWER" IN THE SOUTH KOREA'S FOREIGN POLICY IN CENTRAL ASIA

This section analyzes the effectiveness of South Korea’s soft power as a strategic tool in Central Asia, examining how cultural, educational, technological, and development initiatives influence bilateral and regional relations. Drawing on Joseph Nye’s theoretical framework, it evaluates instruments such as K-pop, Korean cinema, scholarships, technological partnerships, and aid programs. The analysis includes case studies and measurable outcomes, assessing impacts on public perception, diplomatic influence, trade, and policy alignment. Comparative insights highlight the advantages of soft power over traditional hard power approaches, demonstrating its role in achieving sustainable foreign policy objectives in a region influenced by competing global actors.