From Novelty to Norm: Uncovering the Drivers of Virtual Tour Effectiveness in Real Estate Sales
收藏NBER2024-12-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w33204
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资源简介：
This study examines the effectiveness of virtual tours and digital marketing strategies in enhancing real estate sales using a unique dataset combining MLS data, government-assessed property values, and agents marketing activities. While virtual tours are often perceived as a powerful tool to boost
提供机构：
美国国家经济研究局
创建时间：
2024-12-01
