MBI Purchasing Power Data for France Postcode Level

Unlock detailed insights into consumer potential with MBI’s purchasing power data, available for a wide range of countries worldwide. With all data provided from a single source, you ensure consistency, comparability, and seamless integration across regions.

MBI’s purchasing power data represents the disposable income available to consumers – a key indicator for evaluating market potential. In France, this data reflects the consumption capacity within 5-digit postal code areas, providing a comprehensive view of local consumer potential and economic strength.

**Data Structure:**

Purchasing power data for France comprises the following variables:

- CTRYCODE Two digit country code by ISO 3166
- POSTCODE Postal code
- NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
- P_T Population (Nighttime) year average: total number
- P_PRM Population (Nighttime) year average: per mill of country
- PP_MIO Purchasing Power: in million Euros
- PP_PRM Purchasing Power: per mill of country
- PP_EURO Purchasing Power: Euro per capita
- PP_CI Purchasing Power: index (country eq. 100)

This data is highly valuable wherever a clear understanding of the market is needed. It is especially valuable for business needs such as geomarketing, market and customer analysis as well as site planning. The fine-grained level of detail on the postcode level makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

原始信息汇总

MBI Purchasing Power Data for France Postcode Level

概述

MBI提供的法国邮编级别购买力数据，用于评估市场潜力和消费者经济实力。数据涵盖法国5位邮编区域，反映消费者可支配收入。

数据结构

数据包含以下变量：

• CTRYCODE: 两位国家代码（ISO 3166）
• POSTCODE: 邮政编码
• NAME: 行政区名称
• P_T: 人口总数（年平均）
• P_PRM: 人口占比（‰）
• PP_MIO: 购买力（百万欧元）
• PP_PRM: 购买力占比（‰）
• PP_EURO: 人均购买力（欧元）
• PP_CI: 购买力指数（国家基准=100）

商业需求

• 市场分析: 识别未开发市场潜力
• 需求预测: 基于购买力趋势设定销售目标
• 位置规划: 评估目标区域购买力
• 360度客户视图: 结合内部数据理解消费行为
• 位置数据丰富: 优化区域商业策略

数据示例

CTRYCODE	POSTCODE	NAME	P_T	P_PRM	PP_MIO	PP_PRM	PP_EURO	PP_CI
FR	62218	Loison-sous-Lens	5181	0.078262	101.896956	0.061273	19667.43	78.291
FR	62221	Noyelles-sous-Lens	6713	0.101404	124.801494	0.075046	18591.01	74.006

使用示例

sql SELECT * FROM PURCHASING."MBI_MARKETDATA_2024_FR_POSTCODES5_PURCHASING";

技术详情

• 更新频率: 每年
• 时间覆盖: 2024年1月1日-2024年12月31日
• 地理覆盖: 法国（邮编级别）
• 云区域可用性: 支持AWS多个区域（包括开普敦、雅加达、孟买等）

提供商信息

• 提供商: Michael Bauer International GmbH
• 联系方式: [e-mail]
• 其他产品: 包括黑山、波兰、保加利亚等国的社会经济数据

搜集汇总

背景与挑战

背景概述

该数据集提供法国5位邮政编码级别的MBI购买力数据，反映消费者可支配收入，用于评估当地市场潜力和经济实力。数据包含人口和购买力相关变量，适用于geomarketing、市场分析和客户数据库丰富等商业应用。