Supplementary data for "In the spotlight: creative directors on the use of companion animals in television commercials"

This dataset includes supplementary files for "In the spotlight: creative directors on the use of companion animals in television commercials", an interview study with creative directors of advertising videos showing animals. It includes the following documents: the consent form, the privacy statement and the Data Management Plan that were handed to the interviewees, the interview protocol matrix that was used for setting up the study, and the COREQ checklist with criteria for reporting qualitative studies.