THE DISCOURSES ON VEGANISM IN PHILOSOPHY POPULARISATION MAGAZINES IN BRAZIL AND FRANCE

ABSTRACT In this article we compare the discourses of two philosophy popularisation magazines, one Brazilian and the other French. By doing so, we seek to answer two questions formulated in our postdoctoral project on the discourses of philosophy popularisation magazines in Brazil and France, namely: “How is philosophy presented in Brazilian and French magazines?” and “What is intended with philosophy popularisation in Brazil and France?”. To this end, we selected two articles on the topic of veganism in the Brazilian magazine Filosofia Ciência & Vida and in the French magazine Philosophie Magazine, both published in 2018. The methodology used in the analyses is the comparative discourse analysis, as it has been worked on in Brazil from a Bakhtinian perspective. Thus, we analyse how the evaluative intonations, through the lexical choices made by the authors of the Brazilian and French utterances, contribute to a favourable or not argumentation to veganism. The analysis of dialogic relationships and the forms of transmitting the alien discourse allow us to observe how the dialogue between different spheres of human activity takes place in both magazines, contributing to the elucidation of the role of philosophy popularisation in Brazilian and French magazines.