Mobile advertising spending worldwide 2007-2024

In 2022, mobile advertising spending is projected to reach a record of 327.1 billion U.S. dollars worldwide. This figure marked an increase of 17.2 percent compared to the previous year, and according to the latest data, spending will amount to nearly 399.6 billion by 2024.Mobile advertising: small screen, big benefitsWith smartphone adoption and mobile usage at an all-time high, companies are devoting larger budgets to mobile advertising than ever. This leveraging of the mobile revolution is particularly visible in the United States, the leading mobile ad market in the world. In 2020, U.S. marketers spent a record 120 billion U.S. dollars on mobile promotion, up from around 99 billion the year before. But what makes mobile such an attractive digital ad channel? Apart from their massive audience reach, mobile devices and apps also offer great targeting and personalization opportunities. What are popular mobile ad formats?In the United States, search, social media, and video are the formats with the largest mobile advertising spending. This distribution reflects today’s mobile usage trends and patterns, as smartphones have become a vital tool for information, communication, and entertainment alike. In 2020, Instagram advertising revenues hit over 17 billion U.S. dollars in the U.S. alone, signaling social media’s pivotal role as an advertising destination. In addition to that, ad spend on mobile gaming is also making giant leaps worldwide.

于2022年，全球移动广告支出预计将达到创纪录的3271亿美元。此数字相较于上一年增长了17.2%，而根据最新数据，到2024年支出预计将接近3996亿美元。移动广告：小屏幕，大收益。随着智能手机的普及和移动使用的持续攀升，企业相较于以往更加重视移动广告的预算投入。这种对移动革命的充分利用在美国尤为显著，美国作为全球领先的移动广告市场，其表现尤为突出。2020年，美国营销者在移动推广上的投入创下了1200亿美元的纪录，比前一年增长了约990亿美元。然而，究竟是什么使得移动广告成为如此吸引人的数字广告渠道呢？除了其庞大的受众覆盖范围外，移动设备和应用程序还提供了卓越的目标定位和个性化机会。流行的移动广告格式有哪些？在美国，搜索、社交媒体和视频是移动广告支出最多的三大格式。这种分布反映了当前移动使用的趋势和模式，因为智能手机已成为信息、沟通和娱乐的重要工具。2020年，仅在美国，Instagram的广告收入就达到了170多亿美元，标志着社交媒体作为广告目的地的核心地位。此外，全球范围内移动游戏广告的支出也在实现巨大的飞跃。