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Can Anthropomorphic Design in Beverage Packaging Enhance Impulse Buying Intention? Amazing Visual and Verbal Cues

NIAID Data Ecosystem2026-05-02 收录

饮料包装设计

冲动购买

数据链接：

https://data.mendeley.com/datasets/tdvycymws7 数据链接链接失效反馈

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资源简介：

Dataset used for research.

应用场景：

创建时间：

2025-03-27

直播电商

冲动购买

Interactions between the anchor and viewers play an important role in fostering viewers’ fashion product impulse buying in the fast-growing livestreaming commerce. However, its influence mechanism is

DataCite Commons2025-07-02 更新131

Impulse buying in e-commerce

电子商务

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This data is from active online users in France.

科学数据银行2024-09-05 更新70

Reliability and effectiveness.

包装拟人化设计

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The anthropomorphic design of beverage packaging has gained significant attention as an innovative marketing strategy. This study systematically examines how anthropomorphic visual and verbal cues in

NIAID Data Ecosystem40

The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior

电商用户行为

冲动购买

The usage of online marketplace in Indonesia increases due to Covid-19 pandemic and its supporting environment such as payment systems. This investigation was conducted to determine the effect of Webs

DataCite Commons2023-09-29 更新80

Dataset AI Influencer on Impulsive Buying

AI影响者营销

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This dataset contains respondents' answers regarding A.I. Influencer Characteristics, Impulsive Buying, Perceived Value, and Positive Emotional Appeal.

Mendeley Data50

Can Anthropomorphic Design in Beverage Packaging Enhance Impulse Buying Intention? Amazing Visual and Verbal Cues

资源简介：

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