Alexander Stitt Collection

Collection of relating to the career of Alexander Stitt (1937-2016) documenting Stitt’s working life, held in 52 boxes. It includes art works, layouts and animation cels, original drawings, calendars, posters, booklets and advertisements, correspondence, publications and promotional materials, magazines, and photographs and ephemera. Alexander Stitt (1937 - 2016) was a graphic designer, illustrator, writer and animator. He attended Melbourne Technical College (now RMIT University) where he graduated with a Certificate of Art and Diploma in Advertising Design in 1956. Stitt is probably best known for his designs for the “Life. Be in It’ campaign, an initiative of the Victorian State Government. Stitt was the creator of Norm, an overweight unhealthy couch-potato who became a cult figure, and as the creator of the animations for the ‘Slip, Slop! Slap’ campaign for the Anti-Cancer Council of Victoria, both projects under the umbrella of Monahan Dahman and Adams advertising agency. His stellar career included partnerships with graphic designer Bruce Weatherhead, film producer Fred Schepsis, broadcaster Phillip Adams and Educational publisher, Eleanor Curtain, and educationalists, Bill and Lorna Hannan. The recipient of many awards, Stitt was inducted into the AGDA Hall of Fame in 2002, and the Design Institute of Australia’s Hall of Fame in 2011. The collection comprises fifty boxes is arranged, thematically and by media; For example records relating to the ‘Life Be In It’ campaign are grouped as follows: Objects Box 4; Posters Boxes 22 and 23; Teashirts Box 29; Original artwork, including animation cells, Box 31; Books Box 32; Promotional materials Box 43; Documents Box 44; Drawings and layouts Box 47. Similarly records associated with The Jigsaw Factory material are arranged according to materials, textiles, posters, objects, etc. A detailed inventory is available.