Amazon Fresh brand profile in the UK 2023

How high is the brand awareness of Amazon Fresh in the UK?When it comes to online grocery delivery users, brand awareness of Amazon Fresh is at 82 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Amazon Fresh in the UK?In total, 23 percent of UK online grocery delivery users say they like Amazon Fresh. However, in actuality, among the 82 percent of UK respondents who know Amazon Fresh, 28 percent of people like the brand.What is the usage share of Amazon Fresh in the UK?All in all, 20 percent of online grocery delivery users in the UK use Amazon Fresh. That means, of the 82 percent who know the brand, 24 percent use them.How loyal are the customers of Amazon Fresh?Around 16 percent of online grocery delivery users in the UK say they are likely to use Amazon Fresh again. Set in relation to the 20 percent usage share of the brand, this means that 80 percent of their customers show loyalty to the brand.What's the buzz around Amazon Fresh in the UK?In November 2023, about 23 percent of UK online grocery delivery users had heard about Amazon Fresh in the media, on social media, or in advertising over the past four weeks. Of the 82 percent who know the brand, that's 28 percent, meaning at the time of the survey there's some buzz around Amazon Fresh in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

亚马逊新鲜在英国的知名度究竟如何？针对在线杂货配送用户，亚马逊新鲜在英国的品牌知名度高达82%。此次调查采用辅助品牌识别的概念，向受访者展示了品牌标志及书面品牌名称。亚马逊新鲜在英国的受欢迎程度如何？总体而言，23%的英国在线杂货配送用户表示喜欢亚马逊新鲜。然而，在实际上，在了解亚马逊新鲜的82%的英国受访者中，有28%的人表示喜欢这一品牌。亚马逊新鲜在英国的使用份额是多少？总的来说，英国20%的在线杂货配送用户使用亚马逊新鲜。这意味着，在了解这一品牌的82%的人中，有24%的人使用它。亚马逊新鲜在英国的客户忠诚度如何？大约16%的英国在线杂货配送用户表示他们可能会再次使用亚马逊新鲜。将此与品牌的20%的使用份额相对照，这意味着80%的客户对品牌表现出忠诚。关于亚马逊新鲜在英国的舆论是怎样的？截至2023年11月，大约23%的英国在线杂货配送用户在过去四周内通过媒体、社交媒体或广告了解到了亚马逊新鲜。在这82%的了解品牌的受访者中，这占到了28%，意味着在调查期间，在英国对亚马逊新鲜存在一定的舆论热度。若您想比较品牌，可以通过调查项目进行深度挖掘，按总在线人口或特定品牌的用户进行筛选，或者针对您量身定制的目标群体进行深入分析，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。