Summary of main features of emergent and traditional user’ SMS logs including total number of texts, incoming texts, out going texts, total solicited texts, and the total number of unsolicited texts.

Emergent users had a mean number of 87 (s.d 186) total text records including 10 (s.d 16) solicited texts. Whereas, traditional users had a mean number of 6133 (s.d 8895) total texts including a mean number of 5247 (s.d 7769) solicited text messages. Similarly, the mean number of outgoing texts of emergent users came out to be 2 (s.d 6) which is very low as compared to that of traditional users i.e. 2601 (s.d 3730).