Media Linguistics: On Mediality and Culturality

This article draws on recent developments within media linguistics, both regarding the changing objects of research as well as crucial theoretical questions. Regarding the objects, an expansion can be observed, overcoming the long-lasting limitation to journalistic mass media. This change is above all due to changes that came along with digital media communication permeating our everyday lives, but also blurring the lines between one-to-one and one-to-many communication. These far-reaching changes also led to an intensified discussion of central concepts like medium and mediality. As current tendencies within the field, multimodality, culturality, and the triad of production – product – reception are discussed.